Phillip Schofield looked dapper in a Gareth Southgate–inspired waistcoat[ITV]

Phillip Schofield embraced Waistcoat Wednesday on 11 July, gearing up for the World Cup semi-finals between England and Croatia.

Alongside This Morning co-host Holly Willoughby – who looked stunning in a polkadot dress – Phillip looked dapper in his navy waistcoat that he paired with a crisp white shirt.

But what’s the reason for Waistcoat Wednesday?

As England approach the semi-finals of the World Cup for the first time in nearly 30 years, fans across the nation are wearing their waistcoats today, in a bid to bring it home.

Phillip Schofield looked smart on Waistcoat WednesdayPhillip Schofield looked smart on Waistcoat Wednesday [ITV]

Gareth SouthgateGareth Southgate has become a fashion icon [Wenn]

The waistcoat trend has been inspired by England manager Gareth Southgate, who has been wearing a waistcoat for every match the team play in Russia.

Dubbed ‘The Southgate Effect’, Gareth has sparked a 35 per cent increase in waistcoat sales since the World Cup kicked off earlier this summer.

One of his favoured waistcoats is a Marks and Spencer number, from their luxury collection.

Phillip wore a very similar garment to present This Morning, and his fashion statement didn’t go unnoticed by ITV viewers.

Phillip Schofield got to hold the ball from England's 1966 World Cup winPhillip Schofield got to hold the ball from England’s 1966 World Cup win [Phillip Schofield/Instagram]

“I think @schofe really suits a waistcoat. He should wear one all the time,” praised one person on Twitter.

Meanwhile, a second added: “@Schofe is wearing a waistcoat #itscominghome,” as a third said: “@Schofe rocking the #Waistcoat on #WaistcoatWednesday.”


Holly and Phil did everything in their power to bring it home, even going as far as to hold the ball England played with when they won back in 1996.

Meanwhile across the nation people are channeling their inner Southgate by sporting a waistcoat ahead of today’s match.



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