Sure, it’s what’s inside that counts… but when it comes to picking out Korean skin care and beauty products, we have to admit that the outside definitely comes into play as well. Call us shallow, but we find it tough to resist the wiles of, say, a bubble tea-themed sleeping mask or a tinted lip balm with dinosaurs roaring winsomely on the lid.

Ready to get in on all the cuteness? Luckily, these Korean beauty picks are as effective as they are aesthetically pleasing — so you’ll be able to have your cake (or macaron-shaped lip balm, as the case may be) and eat it too.

[ Next: 15 Beauty Blogger-Approved K-Beauty Faves ]


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